A recent CMO Council study looks at ways in which brand leaders are unifying the marketing and communications teams during these tumultuous times.

In this conversation with BrandMuscle’s Richard Mendis, Chief Strategy Officer, you'll discover how through-channel marketing automation, or TCMA, allows marketers to maximize performance through managing brand assets and localizing them efficiently.

CM Weekly September 13, 2020 It’s time for football to have its moment. And, as is the case for other major league sports, tech-fueled virtual engagement is the name of the game. Recently we wrote about how Michelob ULTRA created an experience that brought fans into the Orlando bubble virtually. Similarly, Bud Light—the NFL’s official…

CM Weekly September 6, 2020 We’re featuring inspiring work this week. Because we all need it, right? It’s a big week for promotional marketers. Chief Marketer editors announced the winners of the 2020 PRO Awards, recognizing excellence in brand activation and promotional marketing, at our first virtual celebration. Click here for full coverage of the…

CM Weekly August 30, 2020 Our Brand on Fire this month is Impossible Foods, a producer of plant-based meat products that launched a new retail product and drive-thru activation this week. We look at the brand’s direct-to-consumer ecommerce push, the strategy behind its new patty packages and how it’s leveraging Instagram during the pandemic. Speaking…

Four criteria that marketers should consider when determining which channels will drive results in a world without digital identifiers.

How social media monitoring can be used to drive business decisions for brands.

CM Weekly August 23, 2020 As a follow-up to our coverage of Gartner’s 2020 Hype Cycle for Digital Marketing, this week we interviewed vp analyst Mike McGuire about data ethics’ rise, the challenges of AI in marketing and what surprised him about this year’s rankings. The NBA playoffs are underway in the Orlando bubble, with…

Three considerations for product marketers when devising content to attract online buyers.

First Entertainment Credit Union CMO Amondo Redmond discusses an NBA sponsorship, pivoting during the COVID era and providing programs for the LA community.