COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.
CM Weekly October 25, 2020 We asked three CMOs—from Cigna, First Entertainment Credit Union and Papa Murphy’s—what trends marketers should be paying attention to right now. And customer experience, social media marketing and an enhanced focus on data and analytics topped the list. Read about why this trio believes that these trends and strategies stand…
CM Weekly October 18, 2020 “Because you can be agile and turn on a dime with social, make sure that it is a foundational tactic in your overall marketing plan. In today's day and age and the tools that we have available, you don't have an excuse if you're not being really smart about your…
CM Weekly October 11, 2020 Launching a brand is exceedingly complex. Add a pandemic, and the stakes are even higher. Resonating in the marketplace—one that’s been drastically altered by unforeseen events—is critical. “The longer this virtual world goes on, the more there is a need for data on how brands resonate in the market. Every…
We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.
CM Weekly October 4, 2020 Marketing moms deserve a shout-out. Wouldn’t you agree? Introducing Chief Marketer’s inaugural “Market Like a Mother” program: an annual showcase of outstanding female marketers who are leading their teams and their families. Because despite this year’s unprecedented challenges, we couldn’t think of a better time to celebrate and recognize the…
The CM200, the industry's comprehensive list of the best brand engagement and activation agencies serving the U.S., is open for applications.
CM Weekly September 27, 2020 When the Russells marry the Stovers, there’s only one box of chocolates that’ll do. Yup, you read that right. When the brand stumbled upon an actual Russell-Stover wedding, providing chocolates, attire, wedding favors and a custom cake was a no-brainer. We chat with VP of Marketing, Kim Yates, about the…
Digital advertisers have some new tools at their disposal from Google and Reddit.
CM Weekly September 20, 2020 Digital media consumption has skyrocketed during the pandemic, putting most brands under the microscope far more than they’re accustomed to. Indeed, now more than ever, marketing and communications teams must collaborate to ensure that brand messaging is consistent across all channels and platforms. A recent CMO Council study looks at…