Search Results for: content marketing

Multichannel Marketer’s sister brand LeadsCon had its fall networking event LeadsCon Connect in Chicago in late September. I swung by to learn more about lead generation in the home services, healthcare and insurance industries. Here are a few best practices from industry leaders that retail marketers can apply:  Include your top customer service agents in company […]

It is imperative for PR pros to ensure that the essence of their story is flexible enough to work across multiple platforms while maintaining a compelling core message​.

An Institute for Public Relations Webinar last week, titled “Al-Powered Answer Engines: Shifts in Digital Reputation Building,” panelists outlined five ways in which marketing and communications professionals can proactively manage digital brand reputation amid the shift brought about by AI-powered answer engines.

As walled gardens continue tightening their grip on ad spend, the future of the open internet remains uncertain. Explore insights from Programmatic IO’s session, “The Future of the Open Internet Is…?” where industry experts discussed how publishers can adapt, evolve, and reclaim their value.

PRNEWS spoke to Alyson Buck of Samsung Electronics America on how to plan in advance for influencer crises and how brands should respond if one occurs.

The relationship between Kansas City Chiefs star Travis Kelce and Taylor Swift prompted respondents of a survey from Adtaxi to say they were 30% more likely to follow football last season. The couple is still going strong – how will the “Swelce” phenomenon translate to this season?  “So far, the craze has yet to die […]

The third annual Agency Forum convenes at Dream Downtown in New York City on Nov. 13, where experiential agency leaders will hear about agency growth strategies and blueprints, trends, client retention, and driving innovation. But this year, we’re reimagining the format. Leading Agency Forum 2024 are the experts from Projectory.live, who will incorporate playful, collaborative […]

Advertisers miss out on reaching engaged, high-value audiences by fearing news content. Washington Post’s Jana Meron explains why it’s time to rethink brand safety in news advertising.

With its focus on scale and its homegrown programmatic buying platform, Revry, an LGBTQ+ owned-and-operated streaming service, is in a better position to compete for minority-owned media.

We spoke with Graham Nearn, Chief Brand Officer at Stanley, about the campaign’s goals, student ambassador strategy, product innovation and the 113-year-old brand’s approach to tapping into culture by creating relevance.