Search Results for: content marketing
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The Big Story
Unboxing Amazon Ads’ Ad Tech
From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it’s building. Plus, why brand safety and news publishers remain at odds with each other, and what each side is doing about it.
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Behind the News
From Across the Pond: How The Independent Is Capturing U.S. Readers
In the past year, The Independent experienced a 120% increase in reader engagement and 50% increase in U.S. readership. What’s the secret? The Independent creates a trusted, curious audience at the right moment.
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Most Read
Rent the Runway CEO Jennifer Hyman celebrates 15 years of Rent the Runway with return to founder mentality
At Shoptalk Fall, the co-founder discusses operating at the pace of a startup, Rent the Runway’s new subscription tier and how the fashion industry has changed over the past 15 years. It’s all about the pace of innovation and change, said Rent the Runway co-founder and CEO Jennifer Hyman in her keynote address at the […]
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Branding/Marketing
PR Roundup: Brands and Women’s Sports, Harris Visits Fox News, Social Media Gifting
This week’s PR Roundup features a look into brands’ commitment to women’s sports, how Vice President Kamala Harris fared on Fox News and how influential social media is regarding gifting.
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AI
Five Ways GenAI Can Assist Digital Marketing and Communications
Marketers who are not yet familiar with generative AI and large language models are already falling behind their peers. Harnessing these tools can make the creative process for marketers more efficient and, in many cases, improve their final product. Here are six uses of AI that can be applied in marketing today.
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AI
5 Big Ideas We Took Away From CIMM Summit — Identity Resolution Was the Biggest
The Coalition for Innovative Media Measurement (CIMM) Summit 2024 delivered fresh perspectives on identity resolution, audience fragmentation, and the evolving TV ecosystem. Here’s what we learned and why it matters to the future of media measurement.
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Cynsiders
Reinventing the CTV Ad Unit by Getting Social
By Deborah Hall, CEO and Co-Founder, DIVE, which brings social content to DOOH and CTV devices. 2025 is just around the corner, and it’s set to be a year that sees Connected TV continue to transform how brands engage audiences, by blending social media’s dynamism with television’s reach. The current wave of CTV innovation—driven […]
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Data-Driven Thinking
The Industry Pullback From Cookie-Based Tech Proves Cookies Are Already Dead
The cookie is already gone. The budgets have shifted. All the howlers screaming about Chrome’s road map for deprecation are akin to the last soldiers standing on the battlefield clinging to the flag of a fallen nation. In short, it’s over. But we can’t measure the downfall of cookies by looking at the bidstream. There […]
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Media Relations
The PR and Marketing Effort Behind Chinese Laundry’s Taylor Swift Effect
Chinese Laundry CMO Sarah Zurell is on a mission to make the fashion footwear brand cool again—as it was in the ’80s. And that, in her mind, meant they should be cool enough for Taylor Swift. Thanks to a coordinated PR effort on the part of Zurell’s PR agency CLD, some creative marketing tactics and a symbiotic relationship between marketing and PR, that dream was realized. We caught up with Zurell to discuss the PR-marketing partnership that made her pie-in-the-sky goal a reality.
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B-to-C Events
SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property
Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. From Sept. 27-28, the brand welcomed fans, influencers, brand founders and its own leadership to celebrate all things beauty and explore industry trends and innovations. For beauty superfans, it was […]