CM Weekly June 9, 2019 Welcome to the weekend! Headed to the beach? From the idea incubator that operates on behalf of our oceans, Lonely Whale, comes its next effort to keep plastic from making its way into the sea. A social media challenge, “#HydrateLike (you fill in the blank),” is making its way through…
Keeping on top of pop culture trends and online metrics are a crucial part of TeePublic’s strategy to connect with consumers’ geek needs.
You do great work for your clients, but do you treat your own marketing agency with the same care and commitment?
Lonely Whale has a new campaign it hopes will start a movement that empowers consumers to choose sustainable alternatives to single-use plastic water bottles.
Michelob ULTRA is out with a contest that awards bibs to spur ploggers to run in the NYC Marathon this fall.
For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.
Armed with a tiny budget, Aloha CMO Alexandra Stankiewicz, is reinventing the brand—and marketing too.
CM Weekly for the week of june 2, 2019 It’s a new month, and we’ve got lots of fresh ideas to share. With WorldPride coming to the U.S. for the first time in June, gaggles of brands are gearing up to interact with the millions of attendees, including TD Bank. Arianna Orpello, TD’s svp of…
Micro-influencers may have smaller audiences, but they deliver big results when it comes to impacting consumer decisions, according to a new survey.
CM Weekly May 26, 2019 It’s Memorial Day Weekend, so let the summer fun begin! Is a cruise part of your vacation plans? If so, Carnival Cruise Lines is working overtime to make sure one of their ships is your destination. VP of partnerships Scott Becher—who has helped the brand create innovative team-ups with everyone…