CM Weekly May 2, 2021 Apple’s iOS 14.5 update, which includes an App Tracking Transparency (ATT) framework that requires permission from the user to enable tracking, finally arrived this week. Consumers must now opt-in for each individual app they use. And with estimated opt-in rates looking paltry (around 20-30 percent), targeting audiences effectively just became…
Insights and proven tactics relating to social platforms such as TikTok, Pinterest and Clubhouse.
Suzanne Fanning’s impressive tenure as Wisconsin Cheese CMO is the subject of our latest Marketers on Fire feature.
CM Weekly April 25, 2021 According to The Harris Poll research conducted for Sprout Social, 45 percent of business executives surveyed anticipate that their social media marketing budgets will increase significantly over the next three years, with 47 percent more expecting at least a slight increase. Moreover, 58 percent said they expect social to become…
How Facebook created an engaging annual internal event, the GMS Summit, with a festival-style format and more.
Read how fashion brand Rothy’s tapped Shopify’s partnership with Pinterest to sell its products and scale its digital advertising.
Forty-five percent of the surveyed executives anticipated that their social media marketing budgets will increase significantly over the next three years.
CM Weekly April 18, 2021 Marketing stories related to the economic repercussions of the pandemic are not in short supply. As consumer behaviors shifted, many companies floundered—and promptly pivoted. Others, particularly CPG brands and businesses that were considered essential, experienced increased demand. But those in the latter category still had their work cut out for…
To compensate for being unable to meet the high demand for its products during the pandemic, Clorox turned to AI and chatbots.
Premiums and promotional items can be anything from an afterthought to a highly-coveted item that anchors conversations at a launch, conference or trade show. But, this year, as live events pivoted to in-home experiences, they’ve become just about the only touchpoints for marketers looking to strengthen connections. But are these unboxing kits just a stop-gap…