FREE ON DEMAND WEBINAR When properly applied, accurate and actionable data drive brand share growth and accelerated marketing outcomes. This executive dialog will provide insights and advice for marketing executives seeking to improve results within a data driven organization. Our panel of senior marketing leaders will share how they see data impacting marketing results now…
FREE ON DEMAND WEBINAR - Join Chief Marketer and Blackhawk and learn how to overhaul your customer acquisition, retention, and loyalty strategy for 2022 and beyond.
CM Weekly October 17, 2021 It’s no secret that Gen Z is passionate about the fight against climate change—perhaps more than any other generation. According to a 2021 Deloitte survey, protecting the environment is the number one concern for the demographic, ahead of unemployment and healthcare. Moreover, the majority of Gen Z consumers would be…
We spoke with Canon USA’s lead marketer on the project about how the brand tapped the creator community to spread awareness of coral reef conservation efforts.
CM Weekly October 10, 2021 We launched a brand new recognition program at Chief Marketer this week that we are thrilled to share with you: our first annual Top Women in Marketing Awards, celebrating the contributions and impact of women in marketing. It’s a well-deserved shout out to the women among us who hustle from…
Before investing in a podcast, brands can determine its potential value by asking these specific questions.
CM Weekly October 3, 2021 Customer service technology is a critical software priority for 2021, according to a recent survey of global software decision-makers from Forrester Analytics. But the pandemic has shed light on the extent to which these digital channels, which have become increasingly important for remote customer service operations, are not seamlessly integrated across companies.…
CM Weekly September 24, 2021 Ever feel trapped in a silo? You’re not alone. Hewlett Packard Enterprises was right there when HP split its consumer and business marketing divisions into two separate companies a few years back. HPE, the newly created B2B arm, had to craft a marketing structure from scratch and incorporate legacy systems.…
How Gap is connecting with consumers by collaborating with culture influencers and optimizing its media mix across the entire marketing funnel.
When it comes to placing the consumer at the center of your marketing, it must be done strategically.