Carlson Marketing has named several new executives, and revamped its focus and organizational structure.

WHEN THE GOING GETS TOUGH, tough marketers create opportunities to shine. Faced with natural disasters (tsunamis, hurricanes and earthquakes), a wobbly

Once the stepchild of brand retailing, in a world of high-RPM consumers, convenience stores may become the next darling of channel marketing. Credit for

CAR MAKERS REVVED sales online, on-air, On-Star (with GM's Hot Button) and out in the wild blue yonder (with Jeep's geo-caching). CNN served shakes to

For the first time in The Globes' six-year history, a U.S. campaign took the Globe Awards Grand Prix. Arc Worldwide and Leo Burnett took the prize in

WORLD TRAVELERS will go a long way for a good resort. But when it comes to marketing themselves effectively online through either ads or customer relations,

The Internet wasn't even dreamed of nor were computers when a group of 38 resorts got together in 1928 to form The Luxury Hotels of Europe and Egypt.

After years of scarfing up the lion’s share of direct marketing budgets, retention has taken a back seat to prospecting, according to Direct magazine’s latest readers’ survey.

Diageo keeps its Captain Morgan brand relevant in the minds of 21-to-29 year olds by bringing its icon to life. When an actor dressed as The Captain puts drinks in the hands of party-goers, it's proven to build brand loyalty.

The cost of implementing a loyalty program has come down during the past few years in large part because of automation and online capabilities. RedEnvelope will test one through the first quarter of 2006, then determine the short-term effect on its customers.