Search Results for: loyalty

POPAI has joined with the Advertising Research Foundation on a national study aimed at making P-O-P a measured advertising medium like print and broadcast.The

If the copy of PROMO you’re holding doesn’t contain a purple-covered supplement with a fiery-hurricane logo, go into the office of the last guy who had

You’re a Boston-based company with six million customers and $600 billion in assets. You offer products like discount brokerage retirement funds, life

RAPP COLLINS WORLDWIDE, New York, has named Malcolm Speed chairman and chief executive officer. Speed, who had been executive vice president and partner

Here’s an interesting twist: Priceline.com founderJay Walker is this year’s DMDNY Direct Marketer of the Year-despite the fact that he chose not to use

WHAT COULD BE more effective? A company wants you to experience how its new shampoo enraptures you with each aromatic bubble that drips down your tresses.

BY AUGMENTING BASIC vehicle purchase information with odometer data and wear patterns gleaned from service and maintenance visits, a Tampa, FL Ford dealer

Bernard D. Feiwus, the former president and CEO of Nieman Marcus Direct, has joined Dallas-based loyalty marketing consultancy Brierley & Partners as

The big winners in the Best of Europe Awards at the Federation of European Direct Marketing’s annual forum in Strasbourg, France, which ended yesterday,

Mary Beth Roberts has been hired by Brierley & Partners, a Dallas-based marketing firm specializing in the design and implementation of customer loyalty