Carlson Marketing has realigned its businesses to leverage the agency's marketing services globally. The Minneapolis-based agency, which specializes in data-based, direct and loyalty marketing, earlier this month formed three divisions specializing in ...
A critical element of predictive loyalty metrics is their ability to measure the direction and velocity of consumer values 12-18 months in advance. With that in mind, here are five key trends that I predict will determine the difference between success and failure for brands and marketers for 2006
Harrah's Entertainment has no plans to follow up with Total Rewards loyalty members, but is reviewing its promotional procedures following an estimated $5.8 million error with a local direct-mail coupon.
Consumers prefer a blend of rewards and special privileges from retail loyalty programs, and are less likely to defect from a program that offers both.
United Airlines is giving greater meaning to loyalty rewards having launched a new program in which members of its frequent flyer program, Mileage Plus, can use their miles to bid on big-ticket items.
Winn-Dixie Stores is out with a cash giveaway that encourages its most loyal shoppers to keep shopping. Through Dec. 23, the grocer will give away $10,000 each day, as part of its Better Holidays Daily Cash Giveaway, to one of its loyalty rewards ...
PAPA JOHN'S: has rolled out a new gift card, Papa Cards, in more than 5,300 retail outlets in the U.S. and online at Papajohns.com. The gift cards, available in $10 or $25 denominations, can be redeemed for pizza, side dishes or Coca-Cola products at ...
Cendant Hotel Group has appointed Kevin Rupert as VP-marketing and strategy for Wyndham Worldwide. His position was effective Nov. 29. In his new role, Rupert is responsible for developing strategies for the hotel chain, running its loyalty marketing ...
Only 18% of online buyers drive almost half (46%) of the spending, according to a report by Nielsen//NetRatings.
Deck the halls, unless you're in the malls. A survey released Nov. 30 by Greenfield Online and mobile content and solutions provider Motricity indicates a shift in consumer buying habits from traditional retail and catalog shopping to Internet and mobile shopping.