Bernard D. Feiwus, the former president and CEO of Nieman Marcus Direct, has joined Dallas-based loyalty marketing consultancy Brierley & Partners as executive VP, strategic planning. His duties in the newly created position will include leading all strategic planning activities for the firm and overseeing the design of customer loyalty programs.
Feiwus had been with Nieman Marcus for 19 years. Before serving as president and CEO of Nieman Marcus Direct, he was senior VP, marketing and sales promotion.
Brierley & Partners specializes in the design and implementation of customer loyalty programs.