1-800-Flowers.com Inc. has expanded its customer retention and loyalty programs. It has launched "Fresh Rewards," a loyalty program operated by Loyalty Lab Inc., for managing shopper sign-ups, profile management and transaction records.
Requests for brown sugar and honey massages, eucalyptus soaks and grain and spice facials are in high demand, with spas throwing open their doors in record
Every promotion is vulnerable to fraud. Marketers have come to expect it. Agencies administering them have learned to establish layers of protection to
TOO MANY LOYALTY marketers think they have to be all things to all customers; they design programs that are either too expensive or offer inadequate rewards.
Who says there's no loyalty anymore? The new Search Engine User Behavior Study by search marketing firm iProspect and Jupiter Research reveals that those
We need “Freakonomics” for marketing! As I reread Steven Levitt and Stephen Dubner’s book on a plane flight, the woman sitting next to me practically shouted that out.
Look down. What's on your feet? Pointed shoes will soon be passé. Espadrilles will be the new rave. But you would have known that if you received DSW's Reward Your Style Loyalty Member monthly e-newsletter.
Wal-Mart is on a new path to convert all but its most dedicated customers to loyalists and has put in place a five-point plan to achieve that goal. The aggressive effort will span at least 15 years, according to the company's CMO, and encompass aspects ranging from store layouts to organic food offerings.
The longstanding brand platform for Visa (“It’s everywhere you want to be”) is no longer everywhere it used to be. In February the leading payment network unveiled its first new tagline in 20 years, “Life takes Visa,” steering the brand in a whole new direction.
Everyone has customers who are more valuable than others. But why do you have them? Put another way, why did they choose to become a high-value customer?