Search Results for: loyalty

Yes, students are starting to shop more online. But of greater interest to marketers is what their Internet exploits reveal about the consumer of the

Kellogg Co., Battle Creek, MI, returns to in-pack premiums for the first time since 1995 with Sesame Street Mini-Beans, a line of 24 plush dolls that

As the “Global Village” grows, consumers cluster around common interests. Getting a few coupons in the bargain doesn’t hurt.Rosie O’Donnell can draw crowds

Don’t throw your frequent-shopper card away just yet. Grocers are refining broad loyalty programs with clubs tailored to consumer segments. Ann Raider

Unsure of exactly how to structure and build a B-to-B one-to-one customer relationship program? Here are four ideas to get you started.Treat Customers

There are rumblings that the Abacus Alliance isn’t serving up the response it once did, and that its decline is forcing some mailers to reduce their slice

you know how it is in business meetings. Something you say triggers an idea and, whatever the outcome of the original meeting, you come away with a fresh

Consumers like to belong, but they’re sick of frequent-shopper cards. There are better ways to retain loyal customers, says PreVision Marketing principal

MemberWorks, Stamford, CT, which provides customer-loyalty programs, has formed a joint marketing relationship with MyPoints.com.Under the agreement,

Choosing DVC as the one promotion agency to represent the decade of the `90s was no small task for promo’s editorial staff. We think our pick’s a good