Loyalty marketers seek to reward and recognize best customers and keep them coming back for more. To segment best customers from infrequent shoppers, one-offs, or visiting relatives, you must track their transactional behavior. Customers will pay with cash, checks, and credit and debit cards, and you ideally need to track each of these tender types…

Convenience-store chain AmeriStop has launched a loyalty program using cards that tailor messages to members each time they visit the store.

Visa USA is lending its debit card to strengthen the bond between retailers and shoppers.

(Direct Newsline)—Experian will close most of its incentive and loyalty programs, including Web-based incentive marketing, and will lay off two-thirds of the staff in its MetaReward subsidiary or about 50 people, according to a report in ClickZ.

Ben & Jerry's is offering consumers a sweet incentive to boost brand loyalty among its already loyal following—free scoops of ice cream for a day.

VESDIA CORP.: and school-fundraiser Schoolpop have bought...THE PROMOTIONAL PRODUCTS ASSOCIATION INTERNATIONAL: has debuted its new...

Morgan Direct Inc. has become an exclusive co-manager of the Latin American Countries B-to-B E-mail master file. A total of 865,361 e-mail addresses are available. The largest counts are available for Brazil and Mexico.

For the fourth year in a row, I offer the following column. I am presenting it again because -- just as the stories surrounding Passover and Easter are re-told every year -- so too does this one deserve a re-telling. Readers looking for Loose Cannon's usual breezy gloss on direct marketing may wish to skip…

Safeway, Inc. has signed up with Major League Baseball's newest expansion team, the Washington Nationals.

Experian will close most of its incentive and loyalty programs, including Web-based incentive marketing, and will lay off two-thirds of the staff in its MetaReward subsidiary or about 50 people, according to a report in ClickZ.