Every marketer bemoans the fact that engaging consumers is a more and more difficult task. They’ll try the traditional route (TV, magazines), the alphabet innovative conduit (IM, ISP, PDA, MP3), and every pathway in between.

S&H Solutions, the retail loyalty systems provider, has selected Fair Isaac Corp. to furnish marketing analytic technology for its services.

E-Diets.com Inc. has selected MetaResponse Group to manage the E-Diets.com Paid Membership postal master file. More than 1 million names are available.

I went to the Optometrist for an eye exam and to get a new prescription for contact lenses (exciting start to an article, I know). I decided to get a six month supply from my doctor, and get a six month supply from the Internet...

Mobile marketing is on the way, and it will usher in a Golden Age. Soon we’ll all be receiving rich-media ads over our Internet phones, being enticed by retailers with GPS capabilities to replace those worn jeans at 20% off, and watching TV—complete with ads—on our handsets. Get real.

The Hershey Co. has launched its first-ever continuity program, turning candy wrappers into currency for eBay.

To celebrate the 25th anniversary of American Airlines' loyalty program, a host of airlines travelers got a surprise yesterday: 25,000 AAdvantage miles.

Barnes & Noble is giving consumers additional ways to earn loyalty points under a new company-branded MasterCard offered through Barclays US.

Experian, Inc. is phasing out the incentive marketing functions of its rewards division, which awarded online consumers with premiums, such as iPods, for trying out advertised merchandise or services.

DELTA AIRLINES: was honored April 30 at InsideFlyer magazine's Freddie Awards for...1-800-FLOWERS.COM: has expanded its customer retention and loyalty programs where...