In advance of the new song, “You Need to Calm Down,” she had teased that it would include “political undertones.” The anti-homophobia message was loud and clear.

L.L.Bean plans to help people get the most out of the precious summer days by spending more time outside, together.

Just 10 percent of CMOs feel confident they will be able to reach their customer engagement and revenue goals as audiences seek more localized, personalized experiences.

Most presentations on brand strategy don’t typically begin with an apology, but the market position of Boeing is anything but typical.

Arianna Orpello, svp, brand, channel, community and field marketing strategy at TD Bank, talks about TD’s history with the community and how it nurtures that relationship.

When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.

There’s no silver bullet solution for making a successful pop-up. A long-lasting and meaningful impact is achieved through a combination of four key factors.

Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.

CM Weekly For the week of april 28, 2019 I’m not ashamed to admit that I’ve binge-watched “Tidying Up with Marie Kondo” on Netflix more than once. There’s something so gratifying about watching someone declutter their home. And don’t get me started on the folding. Oh, the glorious folding! Turns out, marketers can apply Kondo’s…

Spending on influencers is on the rise. Sky Zone CMO Josh Cole has fine-tuned the process through years of experience.