Search Results for: loyalty
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Agencies
P(l)ush E-mail
Problems facing Vermont Teddy Bear’s call center, which handles both inbound calls and e-mail, evoke “Goldilocks and the Three Bears.” At peak times the
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Agencies
Darwin Was Right
The Scopes trial was three-quarters of a century ago. Charles Darwin published “The Origin of Species” 66 years before that.Here we are, supposedly evolved
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Priceline, Advo Form Alliance
Stamford, CT-based Priceline WebHouse Club, in which consumers name their own price for retail items and shop for them at a discount at local stores,
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Short Cut
HelloAsia.com, Redwood City, CA, has named Kenneth Lee, president of Asia Pacific. He will be responsible for the strategic direction and operations of
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Online Loyalty Programs Not Enough, Says Jupiter Study
The majority of online consumers participate in loyalty programs but less than one-fourth say programs are important in motivating them to make a purchase,
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Smarty Points
Aspen Interactive, the St. Petersburg, FL-based new media division of Aspen Marketing Group, Evergreen, CO, has received a patent for its Smart Media
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UNITING LOYALTY
Internet incentive marketer MyPoints.com, San Francisco, bought competitor (and neighbor) Cybergold for $157 million in stock. The merged companies claim
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Hispanic Marketing Can Be Eventful
Marketers of almost every ilk are promoting their products and services to the 32 million-strong Hispanic-American population which spent an estimated
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Patent Ruling Pending: Online couponers tussle over Web territory.
Internet promotions companies are fighting a turf war through the U.S. Patent Office and the courts.BrightStreet.com, Mountain View, CA, is awaiting a
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Internet Invasion: Web-based activity fuels 44-percent rise.
For many marketers, the Internet represents the promotional equivalent of the Holy Grail. The medium offers speed, cost-effectiveness, targetability,