Search Results for: loyalty

  • P(l)ush E-mail

    Problems facing Vermont Teddy Bear’s call center, which handles both inbound calls and e-mail, evoke “Goldilocks and the Three Bears.” At peak times the

  • Darwin Was Right

    The Scopes trial was three-quarters of a century ago. Charles Darwin published “The Origin of Species” 66 years before that.Here we are, supposedly evolved

  • Priceline, Advo Form Alliance

    Stamford, CT-based Priceline WebHouse Club, in which consumers name their own price for retail items and shop for them at a discount at local stores,

  • Short Cut

    HelloAsia.com, Redwood City, CA, has named Kenneth Lee, president of Asia Pacific. He will be responsible for the strategic direction and operations of

  • Online Loyalty Programs Not Enough, Says Jupiter Study

    The majority of online consumers participate in loyalty programs but less than one-fourth say programs are important in motivating them to make a purchase,

  • Smarty Points

    Aspen Interactive, the St. Petersburg, FL-based new media division of Aspen Marketing Group, Evergreen, CO, has received a patent for its Smart Media

  • UNITING LOYALTY

    Internet incentive marketer MyPoints.com, San Francisco, bought competitor (and neighbor) Cybergold for $157 million in stock. The merged companies claim

  • Hispanic Marketing Can Be Eventful

    Marketers of almost every ilk are promoting their products and services to the 32 million-strong Hispanic-American population which spent an estimated

  • Patent Ruling Pending: Online couponers tussle over Web territory.

    Internet promotions companies are fighting a turf war through the U.S. Patent Office and the courts.BrightStreet.com, Mountain View, CA, is awaiting a

  • Internet Invasion: Web-based activity fuels 44-percent rise.

    For many marketers, the Internet represents the promotional equivalent of the Holy Grail. The medium offers speed, cost-effectiveness, targetability,