Dedicated users of the Firefox Web browser will have a shot at being written into the very source code of the next version of the browser, Firefox 2.0. In observance of the Mozilla Foundation’s three-year anniversary, on July 15 the...
Maximiles.com, a French online coalition loyalty program, has acquired IPoints Ltd., reportedly the UK
Coca-Cola has hit a few bumps in the road following the February launch of its first consumer loyalty program.
Fast Forward 2006, an executive summit for marketing information business leaders, will debut on Aug. 15. The one-day event features a variety of speakers both from within the list and direct marketing industries and industry at large.
As marketers, we like to assert that our work is a combination of art and science. To an extent, we’re correct. Good marketing requires statistical analysis to determine market opportunities, and it requires creativity to craft messages that drive preference and increase sales.
After shifting its focus from loyalty points to cash for education, Betty Crocker is ringing up millions to help schools across the country.
After years of fending off consumer anger over its rebate programs, OfficeMax, one of the nation's largest office-supply distributors, has eliminated the majority of its mail-in rebate programs. OfficeMax is not the only retailer to eliminate the incentives and others are pondering exiting the programs as well.
MARITZ LOYALTY MARKETING: has named Shea Long
Publishers Clearing House has acquired Blingo Inc. to expand in the Internet search engine marketing business. Terms for this all cash deal were not disclosed.
On the surface, the issue of language in the Hispanic online market seems quite simple. Most marketers assume that a “Hispanic” online program equates to a “Spanish” online program. What’s more, they often assume that the way to deliver Spanish content is via translation.