Consumers want more, especially when what was once “delight” turns to current-day “expectation,” as it eventually does in most categories.

Omnicom Group Inc. has acquired a majority stake in EVB, an interactive marketing agency in San Francisco.

Mass marketing may be growing in some quarters, but not among the business-to-business executives surveyed by Epsilon.

Best Buy, frustrated with the speed at which its loyalty program was growing, decided on an overhaul 18 months ago. It was a good move. Since then, enrollment

The hefty revenue increases many marketing agencies have posted in the past three years have begun to filter through the ranks, finding their way into

National Basketball Association superstar LeBron James is serving up points at the center of Powerade's new loyalty program called Powerade Athletic Club.

When travelers at Dallas Fort Worth International Airport (DFW) park at the airport over the summer, they'll not only be issued a parking stub, but incentive coupons for cool offers at the airport's concessionaires, including McDonald's and TGI Friday's.

Sallie Mae will reach college-bound kids earlier and serve them longer when it completes its purchase of UPromise later this summer.

Mass marketing may be growing in some quarters, but not among the executives surveyed by Epsilon. A poll of 175 marketers in the U.S. showed that 79% are cutting their mass budgets in favor of trackable media.

Quantum Loyalty Systems is out with a new consumer loyalty program that lets movie fans print tickets to their favorite flicks from the comforts of home.