Search Results for: loyalty
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Start the revolution Without Me
Internet usage isn’t sweeping the entire globe at the same pace. So don’t rush into that online sweeps in India.With half the world’s population still
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New dog, old tricks
The most popular marketing tactics on the Internet are very familiar to promotion pros.This ain’t the Wild West anymore.Since the Internet first suited
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THE ZIP CODE: Whew.
The Zipatoni Company proved its mettle in 1999 after a single win from Miller Brewing Co. tripled billings at the little St. Louis shop in 1998. Zip digested
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Agencies
Music to Marketers’ Ears
I just got back from a concert at the Charlotte Motor Speedway. It’s really an event that you have to see to appreciate,” Jeff Slater recounts. “There
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AN AGENCY OF ONE’S OWN: Carlson Draddy scopes out success with a personal touch.
Clients are on a first-name basis with Carlson Draddy & Associates. Most think of the Westport, CT, agency as either “Bonnie” or “Sue.”Credit the personal
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NOISE MAKERS: Here are 10 shops that perked up ears and sales in ’99
STORE-LEVEL STRATEGISTSBDS Marketing has come a long way since it opened as a field marketing agency in 1984, primarily serving alcohol and tobacco clients.
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PLUGGING IN: Promotions.com shows what Internet marketing is all about.
Go ahead and say it: “An Internet-only marketing shop on the promo 100?” It was bound to happen sooner or later – later for the scores of newbie dot-com
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Agencies
HHonors System
As a marketing channel, a Web site’s biggest advantage is that it can offer customized content. But a site’s biggest stumbling block can be its passivity,
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Agencies
ONLINE MINI-ME: 3-D modeling enhances e-commerce sites
It’s late. You’re tired. But you need a new dress for an important cocktail party in two days.So you log on to the Internet and check out your favorite
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Agencies
P(l)ush E-mail
Problems facing Vermont Teddy Bear’s call center, which handles both inbound calls and e-mail, evoke “Goldilocks and the Three Bears.” At peak times the