Search Results for: loyalty

AS ONE OF CAPITALISM’S most recognizable icons gone soft? In a new Radisson Hotels promotion, for every three visits, Rich Uncle Pennybags hands the chain’s

Hanover Direct Inc., Weehawken, NJ, named Farley Nachemin vice president and general merchandise manager for Gump’s by Mail. Nachemin has been with Hanover

DOES THE luck of the Irish hold in Spain? A loyalty program launched there in 1999 by Irish brewer Guinness boosted consumption of its thick stout in

JC Penney uses the Web to enhance customers’ brick-and-mortar experience THIRTYSOMETHING Julie Chaffee is a fashion addict. “The truth is, I really just

Wine.com uncorks its one-to-one strategies SINCE 6,000 B.C., humankind has been drinking wine. The proof? Some 8,000-year old residue found in earthenware

The Blockbuster chain of video stores may be, in its current incarnation, parallel to a charging bull elephant with a bullet in its brain: It’s dead but

Amazon.com knows customers are the best advocates of a company’s brands: It attracts new sales through the customer book-review section on its Web site.

The European Commission widened an antitrust investigation into Deutsche Post AG, charging that the post office abused its dominance in Germany to squeeze

Several years ago, 25 independent sampling companies and leading manufacturers joined together to form the Product Sampling Council of the Promotion Marketing

SPONSOR: Results International Campaign: Yes Please Agency: Davies Little Cowley Fiddes Client: Philips Lighting Country: United Kingdom The best campaign