Eager to avoid the cost of "middleman" sites, hotel Web sites are building an edge: Consumers who are members in a hotel loyalty program more often choose the hotel's Web booking program first.
GAS STATION TV: has introduced a service that combines its...MALL NETWORKS: has hired Kristyn Golier as...
The early morning session at any conference can do a lot to put attendees on the right path for the rest of the day. Fortunately, Arthur Hughes’s “Nine Deadly Mistakes in Database Marketing” session on Tuesday morning at DMA06 in San Francisco was no snoozer.
(Direct) Ten years ago, Frederick Reichheld's “The Loyalty Effect” demonstrated to the world that a five-percentage-point decrease in customer defections could improve per-customer profit anywhere from 25% to 85%
Product sampling is the most influential in-store marketing method when it comes to influencing consumer purchase decisions, and is a reliable option for marketers looking to increase ROI.
Harrods, the British direct marketer and retailer, has selected SmartFocus to provide software and services to help with its customer data management, paticularly with it recently launched Harrods Rewards. loyalty program.
With an integrated campaign that helped consumers become their best—by becoming less—work by Brigandi and Associates for client Kellogg's is the recipient of the 2006 PRO Award for the Top Campaign of the Year.
Procter & Gamble CEO A.G. Lafley urged marketers to "let go" of their brands and bow to consumer wants and needs in his speech at the Association of National Advertisers (ANA) conference on Oct. 6.
The Internet is a treasure trove of information, a tool for research, and a conduit for communication. And yet, one of its flaws is that there is almost too much information online: finding exactly what one is looking for can be a difficult and frustrating process, even with the advent of more powerful and intelligent…
In an effort to build customer loyalty databases, drive consumers in-store and generate brand awareness, Cold Stone Creamery and 1-800-Flowers.com have paired in a birthday party sweeps.