TV screens may soon be at a McDonald's near you. A Chicago-based McDonald's is testing a new in-store marketing tool designed to build customer loyalty

In the three minutes it may take you to read this article, one woman will be diagnosed with breast cancer. And as Breast Cancer Awareness month marks

Thierry Anglade named managing director of 141 Worldwide, New York office. Anglade rejoins 141 after spending two years as Vice President, Director of Client Services at Colangelo. Prior to working at Colangelo, Anglade managed 141 offices around the world, including operations in Malaysia, Indonesia and Vietnam.

Measuring the long-term value of marketing in creating customer preference and loyalty for your brand(s) is critically important in determining the return from the investment.

A class-action lawsuit was filed last week against Webloyalty.com, Inc., a provider of technology-based affinity services, and Fandango, an e-commerce movie ticket company, claiming that the companies are ripping off unsuspecting consumers by charging them monthly membership fees after they make an online purchase.

Casual game developer and distributor Big Fish Games has rolled out a new program that blends social networking with online gaming, in which users earn rewards through a referral program.

SpaWish.com has launched a new loyalty program that trumps the old one with its simplicity and ability to keep customers engaged.

Broadway's biggest producer has launched a loyalty program that will give theater fans the red-carpet treatment.

Delta Airlines is giving members of its loyalty program, SkyMiles, a new way to rack up miles—by eating out.

September 15, 2006 NEWS FROM PROMO XTRA Doritos Invites Consumer Ads for Super Bowl Sep 15, 2006 6:04 AM, PROMO Xtra, By Betsy Spethmann Trial Date ...