Banking giant Citi has put a pair of oddballs in charge of pitching points in Citi's first-ever ad campaign for its systemwide "Thank You" loyalty program.

Market research firm Harris Interactive has hired John Fricker as VP-senior consultant for its Loyalty Research Practice.

Saving for college may have gotten a little bit easier thanks to a MasterCard and Upromise initiative that lets consumers earn college savings dollars while making everyday debit card purchases.

With an integrated campaign that helped consumers become their best by becoming less work by Brigandi and Associates for client Kellogg's is the recipient

Cingular Wireless made waves last month when it sponsored a battle of the bands on YouTube in search of the next Internet star. Verizon Wireless is working

As consumers move to take more control over all aspects of their harried lives, we’re seeing dramatic changes in media, marketing, and advertising—

What causes you to wake up at 3 a.m. in a sweat? For marketers, it may be response rates and clickthrough rates, For CFOs, it’s cash flow and net asset value.

Once you’re successfully tracking customer behavior, your next set of questions revolves around deciding what information you want to track and how you want to track it.

Virgin Megastores is rolling out a new loyalty program that rewards customers—based on shopping habits—with points, discounts and entertainment incentives.

Travelocity becomes the first major online travel agency to launch a loyalty program to give its most dedicated customers priority service, exclusive discounts and additional perks, the online travel company said yesterday. The VIP program adds an extra layer pampering to it existing customer loyalty program launched last November.