Search Results for: loyalty

Kathy Cullen joined customer relationship management company Brierley & Partners, Dallas, as chief financial officer and senior vp.Scott Matson appointed

Tony the Tiger is getting an assist from Ernie and the Elves. Kellogg Co., Battle Creek, MI, gets at least two marketing boosts by acquiring Keebler Co.,

Milepoint.com adds a monetary twist to frequent-flier programs.Feel like you’ll see the next millennium before your frequent-flier miles start paying

THE LAW The Names: Bob Butterworth, Janet Napolitano, Skip HumphreyTitles: Florida Attorney General, Arizona Attorney General, Former Minnesota Attorney

Pre-paid phonecards remain a valuable marketing tool.When airports nationwide were hit with major delays last summer, Lufthansa Airlines staffers gave

Promotion participants are migrating to the Internet. But traditional marketing tactics are still what’s driving them there.Perhaps a day will come when

Card-carrying snowmobilers suit up this month. Will the weather hold?When the Quebec Federation of Snowmobile Clubs met this fall, a rep from Yamaha offered

Does the luck of the Irish hold in Spain? A loyalty program launched there in 1999 by Irish brewer Guinness boosted consumption of its thick stout in

Hanover Direct Inc., Weehawken, NJ, named Farley Nachemin vice president and general merchandise manager for Gump’s by Mail. Nachemin has been with Hanover

Direct marketing company Marketing Services Group Inc., New York, will acquire 80% of Perks.com. Terms of the transaction were not disclosed. Los Angeles-based