Search Results For: content marketing

A tight relationship with the NFL, a rewards program and integrated marketing online and off help Papa John’s maintain a slice of the competitive pizza market.

Rich Seban, president and COO, Hostess Brands, shares the marketing strategy and execution that pulled Hostess back from bankruptcy.

Three shopping habits grocers can digitize now to enhance loyalty and convenience during the grocery-buying journey.

There are several keys to focus on when establishing your brand on all of the social media platforms on the landscape. From locking down social media addresses and finding a consistent tone to staying relevant and trusting your customers, these seven tips will get you pointed in the right direction.

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT March 5, 2014   Sports and Loyalty Marketing Help Papa John’s Bring in the Dough Use All Five Senses in B2B Marketing Technology Tools for Streamlining Online Marketing B2B Marketing Toolkit More Quality Leads Needed in Education […]

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer March 07, 2014 Marketers Feel Unprepared to Manage Big Data: IBM Study Social Complaints on the Rise Marketing Wizardry Pulled Hostess Back from the Brink How Grocers Transform Traditional Shopping Habits with Digital […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer February 28, 2014   Take a Chance With Marketing Strategy Faster Email Tech Means Higher Conversion Rates Brand-Building On Social Media Crowdsourcing and Lead Gen Programs Go Hand […]

In this Chief Marketer Toolkit, discover ideas from the experts for improving your 2014 B2B marketing strategies in: Direct Mail Social Media Data and Analytics Lead Gen Content Marketing And More! Complete the form to download the full report.

Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.

As the technology to showcase it improves, so does the use of video as an engagement device in email.