Search Results for: content marketing

Solve Media, a performance-based advertising firm, put together an infographic to explain what “native advertising” actually is. The term is growing in popularity and was mentioned in recent reports from BIA/Kelsey and eMarketer regarding the future of mobile ads. “Native advertising is not advertorial,” according to Solve Media. “Instead, it contributes value to any page […]

Eric Wheeler, CEO and co-founder of 33Across, offers his take on what online advertising will look like in 2013. He offers five predictions: 1) Companies will begin to leverage “dark social” to drive sales: “Dark social” is word-of-mouth marketing that happens via email and IM, and is a blind spot for publishers, brands and commerce […]

From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.

Today, making email work is all about flexing creative muscle and finding new ways of leveraging the medium.

The Moshi Monsters online game franchise is invading McDonald’s this holiday season for a Happy Meal promotion that will introduce a new character and promote a new Nintendo game.

A joint B2B publishing venture called Unleashing IT is helping Cisco and Intel build brand and reach prospects for core business lines.

Brainshark, a provider of cloud-based software for creating, sharing and tracking online and mobile video presentations, has created an infographic offering an overview of video as a tool for content marketing. The company notes that video isn’t just big today

Retailers with heavy investments in physical stores resent Showrooming. Here’s the latest on opportunities to fight back.

Social media as a marketing tool made great strides in 2012. What can you do to take social marketing to the next level?

StrongMail recently surveyed more than 1,000 business leaders to feel the pulse of how marketing budgets will shift next year. Most respondents expect their overall marketing budgets to increase or remain steady in 2013, with email marketing, social media, mobile and search programs set to receive most of the increased spending. Email marketing budgets and […]