Solve Media, a performance-based advertising firm, put together an infographic to explain what “native advertising” actually is. The term is growing in popularity and was mentioned in recent reports from BIA/Kelsey and eMarketer regarding the future of mobile ads.
“Native advertising is not advertorial,” according to Solve Media. “Instead, it contributes value to any page it graces by improving user experience and adding value for consumers.”
The infographic explains what native advertising is selective content delivered in-stream, not automated advertorials in ad boxes.
Examples include:
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Network
