Search Results for: content marketing

Marketo, a marketing-automation software firm, put together a helpful infographic comparing content marketing and traditional advertising. It addresses why companies should use content marketing, how companies are using it and if budgets are allotting more money for the tactic. Here are some of the tidbits of information included: –

If your blog isn’t generating leads, you’ll probably want to diagnose what ails it, and you should find some sort of comfort in knowing that blogging and inbound marketing aren’t working well for many marketing agencies, social media pros and other related businesses. Here are seven possible reasons why this may be the case: 1) […]

Google’s algorithm compels marketers to be very mindful of their ability to churn out high-quality content on their websites and blogs. The problem is that generating good content takes time, creativity and, sometimes, money. But there’s a helpful tool for marketers to help them in this quest: contests. “Through awards of cash, merchandise, free service […]

Have you purchased movie tickets recently? It seems that moviegoers are often forced to choose between the 3-D and regular versions of the movie they want to see. Well, marketers who deal with scoring leads might be compelled to make a similar decision, too. While traditional lead scoring deals with two layers, the emerging trend […]

Solve Media, a performance-based advertising firm, put together an infographic to explain what “native advertising” actually is. The term is growing in popularity and was mentioned in recent reports from BIA/Kelsey and eMarketer regarding the future of mobile ads. “Native advertising is not advertorial,” according to Solve Media. “Instead, it contributes value to any page […]

Eric Wheeler, CEO and co-founder of 33Across, offers his take on what online advertising will look like in 2013. He offers five predictions: 1) Companies will begin to leverage “dark social” to drive sales: “Dark social” is word-of-mouth marketing that happens via email and IM, and is a blind spot for publishers, brands and commerce […]

From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.

Today, making email work is all about flexing creative muscle and finding new ways of leveraging the medium.

The Moshi Monsters online game franchise is invading McDonald’s this holiday season for a Happy Meal promotion that will introduce a new character and promote a new Nintendo game.

A joint B2B publishing venture called Unleashing IT is helping Cisco and Intel build brand and reach prospects for core business lines.