View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer January 21, 2014   Insights, Attitudes, Motivators of Deal-Seeking Consumers: Report 10 Ways to Reach New and Younger Audiences with Social Media Branding At Events, the Trend is Mobile: 5 Tips Insights, Attitudes,…

Here's 10 tips that mature brands can rely on to create and uphold a strong social media presence to keep customers engaged.

How can brand marketers stay ahead of the curve when it comes to the mobile event craze? Here are five helpful tips to consider:

Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.

Think back to the last trade show you attended. You were communicating just by being there. Social is the same concept.

Here are three ideas for using video to turn your LinkedIn page into an engaging social destination for your audience.

Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT January 17, 2014   2014 Marketing Trends Off the Radar Infographic: 5 Social Media Marketing Predictions for 2014 Who, Across the Globe, is Using Instagram? Infographic…

If a site is just a few years (or sometimes months) out of date, it can very likely be turning away potential customers or leads.

Mobile is not an adjunct to email—email is mobile. It’s time for marketers to rethink their approach if they are going to be successful.