View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT January 31, 2014 Special Report: Best of Holiday Marketing Activating Measurable Local Marketing Campaigns Still a Challenge: Study 5 Things CMOs Should Think About Before…
View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT January 29, 2014 4 Reasons Why B2C Marketers Should Use Webinars for Lead Gen RPI Versus RFM: Targeting the Frequent Traveler Emails We Love: Sock It To Me Trend-Driven Resolutions For Retail Loyalty Marketers How Mobile-Friendly…
Webinars have an image problem with B2C marketers—here's why that needs to change.
Chief Marketer Tech Talk View Web Version Chief Marketer Tech Talk Leveraging Marketing Technology to Achieve Measurable Results January 27, 2014 Trend Report: Customer Data Platforms in 2014 Lead Scoring Tech Helps DocuSign Find Common Ground The Importance of Technology and Automation in Lead Gen Infographic: 5 Social Media Marketing Predictions for 2014 Trend Report:…
The growing global use of the Internet for absolutely everything has emphasized the importance of content, social media and email marketing in lead generation.
This author offers 20 ideas—taken in sum—for determining the ROI of events in addition to revenue.
View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer January 24, 2014 Is 2014 the Year for Personalizing Big Data on Screen? 20 Ways to Prove ROI at Events Will Card-Linked Marketing Replace Existing Types? 7…
Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.
Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.
View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT January 22, 2014 Why Segmentations Fail—And How to Make them Succeed What to Ask Before Developing Marketing Content 10 Ways to Reach New and Younger Audiences with Social Media Branding Creating B2B Engagement on LinkedIn With…