Search Results for: loyalty

  • ACQUISITIONS

    HA-LO SELLS TWO Ha-Lo Industries, Niles, IL, sold its Market USA teleservices division to Paris-based SR Teleperformance for $32.5 million and its Lipson

  • Family Affairs

    It’s partly sunny, 82 degrees, and the surf’s coming up on Paradise Island in the Bahamas. A quick scan of the surroundings finds sun worshipers near

  • Pay Dirt

    When Boston-based hotelier Sheraton Corp. launched its Club International paid loyalty club in 1986, many doubted that consumers would pay a $25 annual

  • BURGER KING EXEC FORMS HISPANIC MARKETING FIRM

    Burger King vp-U.S. marketing Rob Calderin will leave the Miami-based QSR July 1 to form Novus Mentis, a Hispanic marketing firm that will handle consumer

  • Shared Technologies Launches Cell-Phone-Based Loyalty Program

    Shared Technologies Cellular (STC) Inc., Wethersfield, CT, is offering its prepaid phone customers membership in Club Connect, a new loyalty marketing

  • Live from Boston: Harry and David Considers Points system

    Harry and David is considering implementing a points-based customer loyalty program. Director of Marketing Mike Zodrow told attendees at a session on

  • Live from Boston: eBay Bids on B-to-B and New Goods

    Auction site eBay.com is continuing its shift away from being primarily a haven for collectors to a source of new products for consumers. While some may

  • THE PROMO 100 – TOP PROMOTION AGENCIES 2001

    2001 Rank Agency/Primary Services 2000 Net Revenue 2-Year Growth Agency Age Net Revenue/Employee 26 Alcone Marketing Group Irvine, CA Matt Alcone 949-770-4400

  • Profiles: Ten Who Counted

    Expertise in various areas added up to success in 2000 for these shops. Above and Beyond DDB Needham’s homegrown marketing services sibling, Beyond DDB

  • Profiles: Big Fat Promotions

    Yes, you do know this agency. This is the agency that sent Lucky Strike crews into busy metro areas to give free cups of coffee to the unloved huddles