First, the Bad News: Spending on Event Marketing Fell in 2006. The average spent per company dropped to $685,598 from $795,147 in 2005, according to PROMO's

No matter how much dust flies, spectators will see one thing when Cory Rasch explodes out of a chute this month atop a writhing bull: The Jack Daniel's

Here's a hot tip for marketers who want to stay in touch with their customers. Take a page from the past and try a customized magazine. Though more costly

Planning to use a live check as a promotional hook? Think again. Chase Bank and Trilegiant Corp. got into hot water with 17 states over the use of this

Nearly 110,000 records are available on the Excite.com Postal Address file. Roughly 65% of those who visit the Excite.com Web site register as members and provide information about their interests.

MetaResponse Group recently assumed management of the Americans Fighting Illegal Immigration file. More than 180,000 names are available.

American Express cardholders with several million points burning a hole in their pockets now have a new catalog of rewards to choose from.

The brands have signed a multi-year deal with loyalty marketing firm Aeroplan to put Aeroplan Miles on packages of breakfast foods.

Automakers need to step up efforts to build brand loyalty among minorities, according to new data from auto research firm R.L. Polk & Co.

Choice Hotels International has named Greg Brown as vice president of the company's Choice Privileges rewards program, a new post.