Search Results for: loyalty

Expertise in various areas added up to success in 2000 for these shops. Above and Beyond DDB Needham’s homegrown marketing services sibling, Beyond DDB

Yes, you do know this agency. This is the agency that sent Lucky Strike crews into busy metro areas to give free cups of coffee to the unloved huddles

Atlanta-based Coca-Cola Co. is reviving last summer’s successful pop-top promotion, this time bringing Diet Coke and Sprite on board with the flagship

Some agencies are looking a little different than a year ago. In normal years, PROMO 100 alumni have very simple reasons for opting not to enter again:

New Page 5 Atlanta-based Coca-Cola Co. is reviving last summer’s successful pop-top promotion, this time bringing Diet Coke and Sprite on board with the

Telemarketing can be an important element in a financial services company’s CRM efforts

Kraft Foods, Northfield, IL, is celebrating Macaroni & Cheese’s 65th anniversary by giving away $2 million in scholarships. Kids write, draw, or videotape

Remember, one-third of customer contacts will be obsolete in one year, IBM’s Dan Flack warned the audience in a session on best-customer relationship