Nearly half of CMOs surveyed say business and economic conditions in 2020 will have a negative impact on business performance, but 80 percent plan to increase digital advertising spend.
A review of U.S influencer marketing enforcement and guidance.
These B2B marketing stories were the most read so far this year.
CM Weekly February 16, 2020 We hope you had a great Valentine’s Day. Or, if sweet revenge is more your thing, perhaps you enjoyed some anti-Valentine’s Day festivities. Like naming a cockroach after your ex and watching it get devoured via livestream. For most brands, Valentine’s Day is cause for celebration—and extra sweet sales. Mars Wrigley and its…
From TikTok to P&G to Sleep Number, here's a look at branded experiences at this year's Super Bowl.
Follow these six tips to help meet your long-term goals for a brand relaunch.
Brand activations brought lounges with hot beverages, art installations, winter-themed photo ops and games to Sundance 2020.
Oracle's Des Cahill discusses the evolution of CX, trends for 2020 and data-driven leadership.
Benefit Cosmetics is launching a weekly video series designed to engage female gamers.
Strategies to keep in mind while using Facebook Messenger to engage with consumers.