Five strategies to help customers to become both willing participants and beneficiaries of a customer reference program. 

CM Weekly March 22, 2020 You’ve seen the headlines, the quotes, the memes: “We’re all in this together”—words of solace, comfort and solidarity in this time of uncertainty. It’s the message many companies have been communicating to customers and the general public these past few weeks. With countless businesses feeling the effects of COVID-19, from…

A list of companies that have jumped on the cause-marketing relief train during this unprecedented time.

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

CM Weekly March 8, 2020 The Coronavirus fallout continues as global events cancel and a wave of uncertainty envelops the business community. But for some major events that typically draw thousands of marketing professionals and scores of exhibitors, like SXSW and Cannes Lions, the show must go on (for now). UFI, The Global Association of…

We spoke with Bacardi global CMO John Burke about his three-part marketing restructure, the brand’s “Back to the Bar” consumer intelligence initiative and its nimble go-to-market strategy.

Candidates embraced marketing approaches with differing social media and paid advertising strategies.

CM Weekly MARCH 1, 2020 This Coronavirus is a nail-biter.   As the global health emergency continues to affect the world economy, marketing organizations that depend on sales meetings, conferences and travel for leads and business are anxiously awaiting the virus’s latest developments. Facebook’s Global Marketing Summit, Cisco Live: Melbourne and the 2020 Geneva Motor…

As event cancellations in response to Covid-19 continue, businesses are pivoting to digital strategies and convention centers are taking precautions.

Chief Marketer spoke with Ian Trombetta, the NFL’s svp of social and influence marketing, to learn how the league is catering to the next generation of sports fans.