Search Results for: loyalty

Literal Targeting Web Dart, an online service from SportSource, Inc., Fort Washington, PA, enables marketing clients to lure customers online by giving

According to the 2000 Census, there are 32.8 million Latinos residing in the U.S., which means that one out of eight people (or 12 percent) is of Hispanic

After a review of more than 500 campaigns by dozens of senior-level marketing professionals around the world, results from four regional competitions

WHEN THE REWARDS like money saved off purchases are tangible, consumer concerns about privacy go right out the window. But a new survey shows the marketing

Harrah’s Entertainment and Atlanta-based Coca-Cola Co. last week let loose a contest that will send map-wielding contestants into the Nevada desert on

Netcentives Inc., San Francisco, has sold its 49% stake in Golden Retriever Systems LLC to Vital Processing Services. Terms of the transaction were not

Hyatt Hotels Corp., Chicago, has selected Critical Mass, a member of the RappDigital Network, to develop the new design, functionality and technology

Singapore Airlines (SIA) has appointed DraftWorldwide Singapore to handle its global work for two of its brands. The account is a two-year assignment , estimated to be worth about $10 million a year in annual billings. …

Ford Motor Co. Detroit-based Ford Motor Co.’s nascent iDentify licensing unit in June acquired The Beanstalk Group, New York City. Ten-year-old Beanstalk

Don’t stop the presses. Rebates, celebrity endorsements, games, sweepstakes, and contests, cross-promotions, and coupons galore make in-print promotional