Looking for the Next Big Thing? Here's something you might not have thought of. Direct mail. Yes, old-fashioned snail mail. It is the only targeted medium

BRACE YOURSELF. Spring Break, that annual college rite, is about to start. But it will be more than the beer-soaked party of legend. For one thing, more

Forget cash. Gift cards are fast replacing dollars in rebate promotions. For starters, they must be used in the store, whereas cash can be spent anywhere.

Last year Rainbow Rewards, a loyalty plan designed to boost local businesses in Denver, increased enrollment 150 times

Payment firm Pay By Touch has hired its first chief marketing officer

Yodio Inc. has debuted an audio publishing service and online marketplace it hopes will become a Web community for anyone looking to create, publish, and buy or sell personal audio recordings.

Lifetime value-based decision making has captured the spotlight recently with the launch of uTango, which promises up to $1 million to couples who meet spending targets over the long term.

Every marketer, it seems, has a loyalty program for something frivolous. But very few think of life's basic necessities. So feels one West Coast businessman who has come up with just that: a program that will reward married couples up to $1 million for purchasing over the long term -- provided they stay married.

Quality, not price, has become a more important factor to consumers’ brand loyalty.

United Airlines is joining a list of carriers placing limits on people who have frequent flier miles and aren’t using them.