Search Results for: loyalty
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Best-Promoted Brands of 2001
“BUSINESS AS USUAL.” It’s a phrase most-often used to put a positive spin on a tenuous situation, as in, “The bank called in our loans, our ceo has been
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APMA Announces Globes Finalists
Six U.S. entries were among the 51 campaigns chosen as finalists in judging for the Association of Promotion Marketing Agencies Worldwide’s second-annual
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IPROMOTE: Down for the Count
Remember when the Internet promised not only to change the way consumers shopped, but the way they paid for purchases as well? Move over, Confederate
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Managing Promotional Risk
Editor’s note: The FBI’s investigation into the game scandal at McDonald’s and the media debate that followed have heightened awareness about the potential
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Agencies
More of a Good Thing
VOLVO IS HOPING for a 20% to 30% response rate from a new campaign designed to encourage car owners to return to the dealership for service long after
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Stocking Stuffers
Kraft Foods, Northfield, IL, will blow out the holidays with a train-themed sweepstakes, premium offers, and heavy in-store displays covering 48 brands.
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DATABASE MARKETING: Going for Gold
Although it will be a few more months before Olympic marketing gets into full swing, the United States Olympic Committee isn’t waiting. Colorado Springs,
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Best-Promoted Brands of 2001
BUSINESS AS USUAL. It’s a phrase most-often used to put a positive spin on a tenuous situation, as in, The bank called in our loans, our ceo has been
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Rising to the Top
Finalists for the PRO Awards 2001, take a bow. These days, most marketers are looking for killer concepts and uncluttered delivery mechanisms that will