Search Results for: loyalty

  • Best-Promoted Brands of 2001

    “BUSINESS AS USUAL.” It’s a phrase most-often used to put a positive spin on a tenuous situation, as in, “The bank called in our loans, our ceo has been

  • APMA Announces Globes Finalists

    Six U.S. entries were among the 51 campaigns chosen as finalists in judging for the Association of Promotion Marketing Agencies Worldwide’s second-annual

  • IPROMOTE: Down for the Count

    Remember when the Internet promised not only to change the way consumers shopped, but the way they paid for purchases as well? Move over, Confederate

  • Managing Promotional Risk

    Editor’s note: The FBI’s investigation into the game scandal at McDonald’s and the media debate that followed have heightened awareness about the potential

  • Agencies

    More of a Good Thing

    VOLVO IS HOPING for a 20% to 30% response rate from a new campaign designed to encourage car owners to return to the dealership for service long after

  • Agencies

    listline

    FAO Schwarz This list features 691,503 individuals who bought items from the toy chain within the last 12 months. FAO Schwarz sells games, toys, collectibles

  • Stocking Stuffers

    Kraft Foods, Northfield, IL, will blow out the holidays with a train-themed sweepstakes, premium offers, and heavy in-store displays covering 48 brands.

  • DATABASE MARKETING: Going for Gold

    Although it will be a few more months before Olympic marketing gets into full swing, the United States Olympic Committee isn’t waiting. Colorado Springs,

  • Best-Promoted Brands of 2001

    BUSINESS AS USUAL. It’s a phrase most-often used to put a positive spin on a tenuous situation, as in, The bank called in our loans, our ceo has been

  • Rising to the Top

    Finalists for the PRO Awards 2001, take a bow. These days, most marketers are looking for killer concepts and uncluttered delivery mechanisms that will