Singapore Airlines (SIA) has appointed DraftWorldwide Singapore to handle its global work for two of its brands. The account is a two-year assignment , estimated to be worth about $10 million a year in annual billings.
The brands are SIA’s Krisflyer (frequent flyer) and Priority Passenger Services (PPS).
DraftWorldwide Singapore will handle brand strategy, advertising, loyalty marketing, direct marketing, interactive marketing and even strategies. It will not do media planning and buying.
Garth Shipperlee, regional director of loyalty, will head up the account.
The account was assigned following a four-month pitch. The pitch was contested by incumbant OgilvyOne/Lacek, DY&R/Impiric, DDB, Carson Marketing Group and Bates/141.
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