Search Results for: loyalty

Almacenes Siman, a department store chain based in El Salvador, has chosen NuEdge Systems to automate its “Rombos de Oro” loyalty effort. Rombos de Oro

New York-based 800America.co acquired teen loyalty portal YOUtopia.com on Friday. YOUtopia.com, founded in 1997, targets teens and young adults ages 13-25

(Welcome to Loose Cannon, a staff-written editorial focusing on issues of interest to the direct marketing community. To respond to this week’s editorial

Turner Broadcasting System, New York City, named Mark Lazarus president of Turner Entertainment Group Sales and Marketing. Entertainment Publications,

What a year. Promotion marketers laid new milestones in 2001. Some did it by intent (like Shrek and Xbox), others under duress (think McDonald’s). From

Burger King Corp., Miami, has joined with online auction site eBay, San Jose, CA, on a multi-year loyalty program that will let fast-food diners collect

CADILLAC HAS FIGURED OUT how to a loyalty program that was already working well. It nearly doubled the number of pieces mailed, from the 175,000 DeVille

Cincinnati-based Kroger Co. sent tremors through the grocery industry last week by announcing a restructuring of its pricing model to better compete with

Best Buy’s new marketing mantra? Make every promotion bigger and better than the last.By Dan Hanover, Managing Editor

Netentives has announced the buyers of its remaining assets. These companies placed the winning bids for Netcentives assets during a Chapter 11 bankruptcy