Q motor oil has launched an auto information and entertainment Web site, which can be accessed from any cell phone.

Mobile content developer and distributor SilverBirch Inc. has acquired Jambo Mobile Solutions, owner of a proprietary text messaging platform.

As we pointed out briefly in this week's other piece on ad networks, of the new entrants in the ad network space, very few have followed what we call the "search engine" route. The companies in this group have a special...

Your "Captive Marketers" piece brought back Navy days in dry (both ways) Oklahoma where the only PX sold near beer (1/2 of 1% alcohol) to base-bound sailors.

Hyatt Hotels has launched its largest ad campaign ever to incorporate and introduce its two new brands into its frequent guest program

Rival coffee chains Starbucks and Dunkin’ Donuts are launching two separate coffee giveaway days to incent both loyal patrons and new customers to come into their stores.

Simon Property Group is bringing Cabbage Patch Kids into 82 malls for Simon’s annual Book Blast! promotion.

Marriott International, Inc. is out with an instant-win game and sweepstakes designed to build brand awareness and promote new features on its Web site.

Rebates should be treated more like fan mail.

Because customer loyalty tends to lead to retention and advocacy, it’s not surprising to find that loyalty programs are on more retailers’ roadmaps than any other marketing technology project