Search Results for: loyalty

Editor’s note: The following campaign from New Zealand won Best Use of Advertising last November at the second-annual Globes Awards, sponsored by the

You don’t have to be a Big Shot like Oprah to launch your own magazine. In fact, all you have to be is a Big Boy. Brand marketers increasingly are realizing

Homer Simpson once said, Beer. The solution, and the reason, for all of life’s problems. I was reminded of that paradox while reading business wire stories

The creme filling may switch colors and the crackers may change shapes, but the snacks aisle is almost as commoditized as the housecleaning section. How

PERHAPS YOU COLLECT OLD CARS. Or breed ferrets. Or are searching desperately for your perfect mate. No matter what your hobby or goal is, chances are

Better Letters At the risk of committing phariseeism and extending Herschell Gordon Lewis’ 12 commandments for sales letters to 150, I’d like to add three

CUSTOMER RELATIONSHIP MANAGEMENT has been a major business movement for several years. Most organizations are convinced of the value to be gained by focusing

Deluxe Corp. had a good year in 2001, generating increases in both revenue and net income. But the firm faces a mature market, and is looking for ways

Almacenes Siman, a department store chain based in El Salvador, has chosen NuEdge Systems to automate its “Rombos de Oro” loyalty effort. Rombos de Oro

New York-based 800America.co acquired teen loyalty portal YOUtopia.com on Friday. YOUtopia.com, founded in 1997, targets teens and young adults ages 13-25