Central American Retailer Upgrades its Loyalty Marketing System

Almacenes Siman, a department store chain based in El Salvador, has chosen NuEdge Systems to automate its “Rombos de Oro” loyalty effort. Rombos de Oro is a points-based program rewards consumers for their purchases at Almacenes Siman stores and its online site, as well as partner merchants.

The chain expects to have the system