Search Results For: loyalty
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Data Driven ROI
Live From NCDM: Sadh Gets Back To (Data)Basics
Customer relationship programs fail at an alarming rate — 70%, said Devyani Sadh, quoting industry statistics.
So why bother? Why go through the headaches of setting up a database marketing system at all?
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Brands Innovate and Reposition: Study
Innovation and repositioning are enabling brands to remain competitive, according to a new study.
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Listline e-Newsletter 12/10/07
Millard Group Inc. recently assumed management of several files for Ohio
Distinctive Software. -
Listline e-Newsletter 12/07/07
This cultural events and entertainment magazine title targets New York
City parents with children up to age 11. Nearly 40,000 subscribers are
available. -
PROMOlive Interactive Marketing Online Conference: Campaigner
Campaigner’s software-as-a-service products enable organizations to have highly personalized one-to-one email dialogues with their customers, measure how they respond, and analyze those responses to interact in a more intelligent, automated way – …
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Listline e-Newsletter 12/06/07
Direct Media Inc. has been appointed list manager for Atlas Pen & Pencil
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Coke Moves Virtual House to There.com
Coca-Cola today said it will migrate Coke Studios, the virtual world it has run within its MyCoke.com Web site for almost five years, to a new continent in the There.com virtual universe owned and operated by Makena Technologies.
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Listline e-Newsletter 12/04/07
Millard Group Inc. has been tapped to manage a list of 1.7 million
CD-ROM software buyers for Ohio Distinctive Software. -
Data Driven ROI
To Reach Upscale Consumers, Upscale Customer Service is Essential
If you want to reach upscale consumers with luxury products, be prepared to go above and beyond the typical call of duty. The Luxury Institute, which specializes in reviewing high-net worth marketing programs, sees several trends for the upcoming new year.
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Engagement
Blue Christmas
Blame it on the mortgage crisis or on high fuel costs. But consumers are expected to limit their holiday gift-giving this year, and that’s going to hurt