Cancel the funeral for the retail music business. Virgin Megastores has created a rewards program that it hopes will stem music downloads and drive audiophiles

If you want to use data to enhance product offerings, it's essential to know what you're working with. Consider the following practices: Cast a wide net

Dollars-and-cents ROI isn't the only important metric for a data-driven company to consider when evaluating a loyalty program's success. Indeed, the true

Once upon a time there was a colleague of ours who was working on a brand assignment for a big computer company. He was interested in knowing the current drivers for the computer category

Deploying analytics requires fundamental changes in how people think and act. This is especially true within the realms of marketing and customer relationship management

Last month I discussed a basic approach to loyalty strategy. This month we’ll take that strategy and put it into practice. That means developing a program design that successfully implements your loyalty strategy.

In the old days, marketers became very proficient at the standard ways of communicating with customers: mail, phone and face-to-face. We mastered critical

A colleague had a great description of brand: The brand is the solution.

Reach marketers who purchase premiums and incentives year-round with Sourcebook Marketers consistently use premiums and incentives in their marketing campaigns to build brand loyalty, stimulate new purchases, or to motivate sales reps and other ...

Loyalty marketers understand that not all customers are created equal. A well-designed program segments members based on their actual or potential value and assigns them to various program tiers