A curated list of case studies in experiential marketing, from HBO, Taco Bell, Google and Absolut.

Take a look at our pick of the 10 best promotional campaign ideas of the year.

How 15 brands have approached holiday activations with experiences.

Explore the 2020 Chief Marketer 200, an editorial list of the top 200 brand engagement and activation agencies serving the U.S.

CM Weekly december 1, 2019 What is it that makes a Turkey Trot so great? Is it the self-congratulatory feeling of getting in a few miles before stuffing our faces? The part-man, part-turkey creatures radiating positivity from within their cumbersome costumes? The day-drinking droves on the sidelines raucously cheering us on? We’d say it’s all…

Low-cost wireless service Visible is looking to change the way cell phone providers are perceived by consumers through embracing marketing tactics that build stronger, more personal relationships with consumers.

CM Weekly November 24, 2019 What is it that makes a Turkey Trot so great? Is it the self-congratulatory feeling of getting in a few miles before stuffing our faces? The part-man, part-turkey creatures radiating positivity from within their cumbersome costumes? The day-drinking droves on the sidelines raucously cheering us on? We’d say it’s all…

In the run up to the highly anticipated release of Call of Duty: Modern Warfare, big brands wanted to get in the game.

The campaign, “Scotribbean World," includes events, in store POS and a digital program around a slang language called “Speaking Scotribbean.”

CM Weekly September 22, 2019 How was your week? Ours was crazy busy—not quite so bananas that we considered hiring an emotional support clown—but still, we’re very glad the weekend is here. Finding the bandwidth to keep their social presence lively and engaging is making a lot of marketers feel exhausted. And for B2B marketers,…