We spoke with Bacardi global CMO John Burke about his three-part marketing restructure, the brand’s “Back to the Bar” consumer intelligence initiative and its nimble go-to-market strategy.

Nearly half of CMOs surveyed say business and economic conditions in 2020 will have a negative impact on business performance, but 80 percent plan to increase digital advertising spend.

CM Weekly February 23, 2020 Everyone is talking about the moldy Whopper. Burger King’s 45-second, time-lapse commercial elevates the “beauty” of the molding process that occurs when preservatives and artificial additives are removed from food products—something the company says will be standard practice in the U.S. by the end of the year. The ad is…

Mars Wrigley's vp of marketing discusses the importance of seasonal marketing and year-round social engagement.

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

Five tactics a company can use to embrace sustainability and be competitive in the marketplace.

From TikTok to P&G to Sleep Number, here's a look at branded experiences at this year's Super Bowl.

Brand activations brought lounges with hot beverages, art installations, winter-themed photo ops and games to Sundance 2020.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

CM Weekly January 12, 2020 The first major show of the year is in the bag. And what did we learn from the annual tech fest? So, so much. We’re talking about CES, of course, which introduces a barrage of cool gadgets to pique marketers’ imaginations right after we’ve made resolutions to spend less money.…