Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 5, 2014   Cross-Device Marketing Trends & Tips Edwin Wong, Senior Director of B2B Insights at Yahoo, says consumers are increasingly using all three screens (mobile, tablet and PC) as part of the purchase path. More… SPONSORED BY: B2B…

Here are six ways that marketers can improve their customer’s experience on their websites.

Here are four strategies that will help you develop the right multichannel mix for your brand.

By James Warren Chances are your competitors have already implemented responsive web design (RWD) while your customers are stuck pinching and zooming your site on their smartphones. According to Google Trends, interest in RWD spiked in 2013 and flattened a bit this year, but now continues to grow at a steady pace. In the current…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 25, 2014   Modern SEO Best Practices This author says that if you’re still trying to work search engines with back links and keyword stuffing, you’re barking up the wrong search engine. He shares the key combinations necessary to…

This article is chocked full of up-to-date SEO best practices. If you're still thinking keyword stuffing this is a must read.

TapouT marketing director Noel McDaniel and her team partnered with MojoNow, an integrated marketing and ecommerce website platform created especially to serve as the online component for direct response campaigns.

The role that voice and the phone call play in marketing and sales success has never been bigger. There were 30 billion inbound sales calls made to businesses in the U.S. alone last year, and thanks in part to the popularity of smartphones, that number is expected to reach 70 billion by 2016.

ips, 11 of them, to help you get loyal YouTube subscribers.

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT May 30, 2014   5 Tips for Engaging Soccer Fans Without Breaking Your Marketing Budget 50 Top Digital Marketer Twitter Tweeters Understanding IT and Marketing: Financial…