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Chief Marketer This Week 10-23-14

|  by Tony Campana

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 24, 2014   Marketing Automation Pitfalls Marketing automation can make marketers' lives easier, but that doesn't mean it is completely foolproof. Check out these marketing automation pitfalls and learn what potential problems to avoid. More… SPONSORED BY: 10 Steps…

Chief Direct Marketer 10-22-14

|  by Tony Campana

Chief Direct Marketer View Web Version October 22, 2014   13 Tips for Making the Most of Google+ Think Google + doesn't matter to marketing? Think again. Google+ is more important for SEO than any other website. Here's how to make the most of it. More… SPONSORED BY: Affluent, well educated, inquisitive consumers! For more…

Chief Marketer This Week 10-3-14

|  by Tony Campana

Chief Direct Marketer 10-3-14 Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 03, 2014   Marketing Technologists Revealed Chiefmartec.com has released data from the first-ever study of those who identify themselves as marketing technologists, and the results provide some interesting insight into this growing subset of marketers. More… SPONSORED BY:…

Chief Marketer This Week 9-26-14

|  by Tony Campana

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 26, 2014   Special Report: B2B Content Marketing Having B2B content isn’t enough—you need to have a plan. In this special report, discover: What you need for a winning content marketing strategy, ideas for creating the best content to…

Chief Promo Marketer 9-23-14

|  by Tony Campana

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 23, 2014   Keurig Brews Experiences to Target College Market Keurig is embracing social and experiential tactics to promote the brand on campuses, including a tailgate tour, product sampling and discounts. More… SPONSORED BY: Our industry loves buzzwords.   See them…

Chief Marketer Tech Talk September 16, 2014

|  by Tony Campana

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 16, 2014   Using Social Proof to Boost Conversions Marketers can leverage social proof to build quality engagements with customers, and hopefully turn those engagements into conversions. More… SPONSORED BY: Reach Prospects All Year Long—Online and in Print Contact…

Chief Promo Marketer 9-9-14

|  by Tony Campana

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 9, 2014   Top 6 Holiday Retail & Consumer Trends The kids are back in school, Halloween candy is in the stores and the December holidays are just around the corner. Here are six retail and consumer behavior trends marketers…





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