Search Results for: content marketing

Crowdsourcing is a powerful tool, but B2B content marketers seem to be hesitant to incorporate it into their content creation and promotion strategies, according to Kevin Cain of OpenView Venture Partners in a post for Content Marketing Institute. He asks four questions to help marketers find out how well they’re using crowdsourcing: 1)

PPC advertisers can learn a whole lot from just two metrics. Mike Fleming of Pole Position Marketing illustrates this in a post for Search Engine Guide, where he looks at impression share and average position for the top five advertisers for a keyword in the past six months. Using just these two metrics, Fleming shares […]

Uberflip, a company that aims to juice up digital content, has created an infographic detailing the B2B content marketing landscape. “Companies are increasing their budgets for blogging, whitepapers, videos, webinars and other types of content marketing campaigns; but it’s important to look back to see what’s actually working and learn about common challenges and find […]

Marketers should know that Google Trends is a helpful tool for conducting keyword research, especially when it comes to finding out what searchers are interested at this very moment. On Wednesday, Google unveiled a neat new feature for Google Trends: Top Charts, which the company describes as “lists of real-world people, places and things ranked […]

Demand Metric, a marketing advisory firm based in Vancouver, has assembled a doozy of an infographic covering just about all aspects of content marketing. From statistics to an overview of the process, the infographic walks marketers through what they need to know to be a content marketing mastermind. Here are some stats from the infographic […]

Email personalization has helped MLS boost email opens by 21% and clickthroughs by 31%.

Today’s B2B buyer no longer sees talking to a vendor as the first stop on their road to making a purchase.

Signature Brands, LLC, is marketing a new line of ice cream toppings under the Breyers name in its first licensing deal with Unilever.

Consumers are watching video everywhere, and marketers need to be prepared. Here are some best practices to help you succeed in the brave new world of video convergence.

In a partnership with Google, DoubleTree by Hilton has launched a custom-built YouTube channel—DTour—that offers travelers a new way to plan and share their trips. Supporting the channel is a yearlong “DTour of a Lifetime” competition offering six people the chance to be brand ambassadors traveling the world and documenting their adventures on the channel. […]