Demand Metric, a marketing advisory firm based in Vancouver, has assembled a doozy of an infographic covering just about all aspects of content marketing. From statistics to an overview of the process, the infographic walks marketers through what they need to know to be a content marketing mastermind.
Here are some stats from the infographic about the current state of the hot marketing tactic:
- on average, marketers spend more than a quarter of their budgets on content marketing
- 78 percent of CMOs see custom content as the future of this strategy
- 91 percent of B2B marketers use content marketing versus 86 percent of B2C marketers
- 62 percent of companies outsource their content marketing
According to Demand Metric, here are the four main reasons you need content marketing:
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Network
