This new report from Urban Airship provides results on how and why targeted push texts work better than broadcast.

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer June 6, 2014   Do you Know What Twitter Cards are? 8 Types for your Business Popular Styles of “Explainer” Videos 5 Elements for Successful Social Media Campaigns…

New SiriusDecisions research shows more companies are investing in marketing technology, with web and marketing analytics tech being the two most popular solutions being deployed.

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version May 29, 2014   BMA2014 Focuses on Changing B2B Buyer If you want to reach today's B2B buyer, you need to shake things up. That's the message attendees are getting loud and clear at BMA14. Learn how companies like GE,…

Chief Direct Marketer View Web Version June 04, 2014   Getting Consumers Hyper-Engaged The tablets and smartphones in everyone's hands at all times makes it essential for marketers to craft messages that resonate anywhere, at any time. Here's Google's James Beser's thoughts on consumer engagement from Integrated Marketing Week in New York. More…   SPONSORED…

Here are five key video marketing strategies to get consumers viewing when ever and where ever they want.

Here are five ways to improve engagement with fans during the FIFA World Cup.

The most successful CMOs determine how best to allocate their resources, a task that can seem overwhelming when examining complex marketing budgets.

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT May 30, 2014   5 Tips for Engaging Soccer Fans Without Breaking Your Marketing Budget 50 Top Digital Marketer Twitter Tweeters Understanding IT and Marketing: Financial…

Chief Direct Marketer View Web Version May 27, 2014   5 Tips for Engaging Soccer Fans Without Breaking Your Marketing Budget Sure, big brands like Coca-Cola and Johnson & Johnson are spending millions and millions of dollars to reach fans of the FIFA World Cup. But smart marketers on a budget can use Twitter and…