Search Results for: content marketing

Persona research helps content marketing efforts cut through the noise and reach the right customers. Before laying the foundation of a content marketing strategy, marketers should ask themselves six questions as part of their persona research: What types of content do your customers prefer to see? Where do your customers discover new content? What types […]

YouTube is the No. 1 online video platform out there, and it’s a potentially helpful channel for small businesses looking to tap into its huge audience and marketing potential. Small businesses can use YouTube to develop useful content for prospects and customers, especially as part of their content marketing campaigns. For a thorough, step-by-step look […]

Wishpond, a company that helps run social campaigns, has assembled a nifty infographic showing the state of content marketing in 2013. More specifically, the infographic offers an overview of how companies are using the marketing strategy and how consumers are interacting with it. “Content marketing is a marketing technique of creating and distributing relevant and […]

Google has made it known that it’s cracking down on link manipulation and poor user experiences by rolling out its Penguin and Panda algorithm updates. Now the search engine is making it clear in their advice to webmasters. Search Engine Land highlights the subtle change in wording in Google’s Webmaster Help section regarding “Ranking.” The […]

Tumblr recently made headlines when it was acquired by Yahoo for $1.1 billion. This turned the attention of the content marketing community squarely on the platform, which can be described as part microblogging, part social networking and part animated GIFs, among other things. The site boasted 29.3 million unique visitors in March, according to comScore. […]

A new Cricket campaign “Half Is More” plays up its lower price compared to two top competitors, Verizon and AT&T.

A combination of mobile and social helps the Syfy network engage with fans of shows like “Defiance” and “Face Off.”

Social data has helped the Boston Red Sox understand fan behavior and create a better media plan for the 2013 season.

Many CMOs still struggle with seeing a solid ROI from Facebook. But the social network’s real power its potential to provide a wealth of consumer data.

(Facebook Studio) This week, Facebook officially unveiled functional Facebook hashtags for people and businesses on the social network to discover and engage in the conversations around the 4.75 billion pieces of content shared on Facebook each day. Hashtags are now available to a small percentage of people and pages on Facebook, and Facebook will roll […]