YouTube is the No. 1 online video platform out there, and it’s a potentially helpful channel for small businesses looking to tap into its huge audience and marketing potential. Small businesses can use YouTube to develop useful content for prospects and customers, especially as part of their content marketing campaigns.
For a thorough, step-by-step look at how small businesses can start to create valuable content and build an engaged audience on YouTube, U.K.-based online business insurance broker Simply Business has created an interactive guide. It walks through 20 important questions small-business owners should ask themselves, including “Do you know what YouTube can do for you?” “Do you know what kind of content to create?” and “Do you know how to measure success on YouTube?” Each question is answered with a link in the YouTube-like window at the center of the guide.
To go to the interactive small-business guide to YouTube, click on the screenshot below:
For more information on the basics of Google’s video site, see the support page here. If you have questions specific to the topic of copyright, see YouTube’s fun explanatory video below:
To learn more about YouTube video ads and how it can help your business build awareness, develop relationships and drive sales, see the webinar below:
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