Infographic: The State of Content Marketing in 2013

Wishpond, a company that helps run social campaigns, has assembled a nifty infographic showing the state of content marketing in 2013. More specifically, the infographic offers an overview of how companies are using the marketing strategy and how consumers are interacting with it.

“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience