CM Weekly July 5, 2020 It’s time to get comfortable living under a microscope. It’s not just marketing messages that are under fire in today’s cultural climate. It’s entire organizations. And in this particular moment—and perhaps extending far longer than that—the spotlight is on companies’ diversity and inclusion policies. That reflects your marketing strategy and…
CM Weekly June 28, 2020 Facebook has had some rough weeks in the past. But this one’s up there. Major brands, from The North Face to Ben & Jerry’s to Verizon, have pulled ads from the platform at least for the month of July to protest the company’s policy toward removal of hate speech. It’s…
Peruse Event Marketer's 2020 Ex Awards list, an annual recognition program for experiential marketing.
We chat with Ally Financial CMO Andrea Brimmer about the brand's COVID relief offerings and how it's reshaping its marketing strategy.
Online spirits community Flaviar and WhistlePig whiskey create an interactive, virtual blending experience.
We spoke with Rajamannar about the brand’s marketing shifts, its sonic branding strategy and hybrid-digital events.
CM Weekly April 19, 2020 We’ve got one thing on our minds this week: providing value. It’s the marketing trend that’s trumping all others at the moment. “The days in which we're creating marketing for marketing’s sake are gone,” says Brad Hiranaga, Chief Brand Officer, North America, for General Mills. “Creating value for people…
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
How Chaco Footwear adapted its experiential programs with cause marketing, social media takeovers and digital engagement.
Five strategies to help customers to become both willing participants and beneficiaries of a customer reference program.