How does it feel to be a respectable citizen? That's what promotion marketers have become, judging from Promo's 2007 Marketer Trends survey. Two-thirds

The most important member of your creative team may not even be on your payroll. When videos, photos or essays hyping a product are needed, many savvy

It's a marketing maxim that loyalty programs boost sales and new research from Carlson Marketing Worldwide proves it. Of the 2.5 million consumers surveyed,

Not since Ponzi have so many “rewards” programs blossomed in our midst. The catalyst, of course, is the World Wide Web, whose fertilizer-enhanced tentacles ensnare the unwary and enrage the wary.

It's impossible not to watch. A man in a white lab coat, safety glasses and a blissed-out grin stares straight into the camera holding a wooden garden

Loyalty program members generally break down their rewards program expectations into two simple concepts. How well you understand and leverage these underlying perceptions can make or break your loyalty marketing efforts. How similar is cashing in those points to the banking trade? Click here for more.

Mattel may have thought it was doing the right thing with its press release alerting consumers to more than a million items recalled due to lead-based paint. But it learned that any recall is going to equal bad press, says Len Stein. Click here for the story.

Retailers need to transform their loyalty programs, a new survey has found.

There’s no sign of the popularity of Virgin Megastores’ loyalty program ceasing anytime soon.

HALLMARK: has renamed its Gold Crown loyalty program to Crown Rewards