Search Results for: loyalty

Retail loyalty cards and programs have moved to the forefront as an aggressive marketing tool, with 82% of consumers participating in some form of loyalty

EBay has launched Anything Points, a loyalty-marketing program that lets bidders earn currency via promotional partners. Bidders can use Points alone

Readers looking for Loose Cannon’s usual breezy gloss on direct marketing may wish to skip this column. A month ago, right around the Passover/Easter

United Airline’s UAL Loyalty Services has partnered with Advantex Marketing International to let members earn mileage awards while shopping at local,

Henry Schein Inc. reported $24.8 million in net income during first quarter, up from $19.7 million a year ago. The dental supply direct marketer’s sales

Hair care mogul Vidal Sassoon has filed a lawsuit against Procter & Gamble, accusing the CPG of breach of contract and fraud in its dealings with the

In March, advertising and p.r. group Innis Maggiore Group announced the establishment of a sales promotion department under Scott W. Edwards, a former

La Quinta Corp. faced the same troubles as the rest of the hospitality industry: Last year, the Dallas-based hotel chain’s revenue per average room dropped

Kellogg Co. is taking another stab at loyalty marketing, this time via online auctions. The company is launching Kellogg Kash next month across four brands

Ever try emptying enough Equal packets to make one cup of sugar for a cookie recipe? Try no more, Equal has introduced Equal 4 oz. Spoonful, a cup-for-cup