Carlson Marketing is offering a new option to redeem loyalty points via a digital music store.

Experienced marketers are already mailing their early fall and Christmas promotions. As a former list broker, I'd like to offer some basic list information for small businesses that are less familiar with direct mail.

Membership club and insurance direct marketer Affinion Group Inc. reported net revenues of $333.3 million for the second quarter that ended June 30, reflecting a $59.7 million increase compared to the second quarter of 2006. Figures from both years are unaudited.

There's a reason nine out of 10 kids know who Ronald McDonald is, and why they'd even eat carrots (yuck!) from a McDonald's wrapper. But is McBrainwashing a bad thing for future generations, or something more marketers need to do with their brands?

Shopko, a retailer selling family basics, casual apparel and seasonal products, with an emphasis on health product, is rolling out two incentive-based programs that offer special prices and additional discounts for customers.

The concepts of understanding the need of a client and addressing a client's needs are closely related — but not necessarily the same. While the details of the interaction vary widely based on the nature of the company, the process itself is easily summarized.

Stouffer's, the longtime maker of frozen dinners, has put a new spin on loyalty. Valuable prizes are up for auction in exchange for rewards points collected

For the past 30-plus years, mail-in rebates MIRs have been a popular and viable sales promotion strategy for marketers to increase sales of their products.

When you get down to it, all any marketer wants to do is get their message heard by the people who will find it most relevant. E-mail is one way to reach your audience, provided you can traverse the gauntlet of spam filters and other gate keepers. But RSS can get readers to filter your…

On average, consumers expect to spend $590 for back-to-school clothing and supplies, according to a new survey by Brand Keys. Click here to find out where and why they'll be buying those pencils and books.