Borders has rolled out a new option to reward its loyalty program members.

As small business owners and marketers, very few of us will have the same weekly, face-to-face opportunity as Marshall to make our customers feel valued and appreciated. And yet if we're smart we'll make sure we have our very own "Marshall" plan in effect.

Not able to ignite a fire under those customers who haven't made a purchase lately? In this report, Promo offers five tips from experts on how best to dust off those inactive names in your database and turn them into profitable, loyal customers.

Are Web users faithful to the sites they use? This is the question that Nielsen//NetRatings offers an answer to in their most recent month-over-month data for search, career development, and travel Web sites. The leaders...

Satellite Security Corp. has signed a letter of intent to acquire Advanced Interactive Mobile Marketing System, Inc. (AIMMS).

Denny’s restaurants have partnered with Coca-Cola to offer additional ways to earn points under the My Coke rewards loyalty program.

Best Western is out with an instant-win game designed to boost membership of its loyalty program.

Coors Light, the official beer sponsor of the National Football League, is reviving its National Football League ticket giveaway and adding four new teams to its sponsorship roster

Should job candidates bearing tattoos hide their colors? Yes, because such illustrations risk biasing potential hirers, according to research from search media firm Vault Inc. Direct marketers know differently. To a DMer, a tattoo is the outer-envelope window that hints at the freemium of a potential employee's soul.

Sure, any marketer can send an e-mail to a prospect or a customer. But will it make it into the right inbox? Your inbox delivery is all about reputation these days. Click here for tips on making sure yours is still golden in the eyes of ISPs.