Search Results for: loyalty
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Teen Trends Hurt Cosmetics Category
Glamour is out and flip-flops and sweats are in. That’s just one factor contributing to a slow down in the cosmetics category when it comes to attracting
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eBay to Acquire Tech Firm FairMarket
eBay has signed an agreement to acquire auction technology firm FairMarket, Inc. for $4.5 million in cash. The two companies have worked together since
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Agencies
CVS Launches Sampling Co-op
CVS Pharmacy will begin this fall offering its cardholders a new loyalty program in the form of a sampling co-op. The co-op, called TargetMail ExtraCare,
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GNC Halts Customer Data Leak
General Nutrition Centers last week halted the unauthorized sale of its loyalty-club members’ names after lists with thousands of GNC’s Gold Card members
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Ease of Use Drives Online Shopping: Jupiter
Although price is still a major driver of online purchasing, buyers chose Web site ease of use as the most important factor in assessing which sites to
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News Briefs
MONSTER.COM: Maynard, MA, has hired Gillette veteran Carole Johnson as senior VP-marketing, overseeing advertising, promotions, sponsorships (including
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Web Site Operator Agrees to Stop Marketing “Gold-Card” Lists
The operator of a Web site that markets health related lists has agreed to remove from his site any lists affiliated with vitamin direct marketer/retailer
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Marketing Services
Josh McCall named CEO for Jack Morton Worldwide, New York City. ID Media, Chicago, hired Rick Gillis as senior VP-director of client services. Mark Neuwirth
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TOP 25
DVC WORLDWIDE 44 Whippany Road, Morristown, NJ 07960Phone: 973-775-6700Fax: 973-775-6701URL: www.dvc.comOwnership: Lake CapitalCEO: George Valva KEY CLIENTS:
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Wish You Were Here
As the economy made its barely perceptible turn to recovery, brand marketers continued to shift spending from media advertising to promotional marketing