Those 65 and older feel that marketers talk down to them and don't understand their needs. Baby boomers those born between 1946 and 1964 do not want to

If you want to generate buzz, give people something to talk about. That's what Lane Bryant is doing with its first-ever viral campaign for the Right Fit

If consumers are having an easier time finding that loaf of bread or catching a sale on a favorite snack, there's a reason. It's all part of a growing

Marketers are using more sophisticated metrics to determine the ROI of their cross-channel campaigns. But for many, keeping track of data across their

Optimistic by nature, we marketers tend to rally behind the next big thing faster than you can say sub-prime mortgage. In 2008, marketers should avoid

Bonnier Corp. has added a 10th master file to its list portfolio. This regional file consists of more than 9.7 million subscribers to various publications. Direct mail and the Internet are the sources.

The Direct Marketing Association has plans next month to announce a major reorganization of all its special interest councils.

The Incentive Marketing Association is kicking off 2008 with a new president at the helm. Rick Blabolil, president of Marketing Innovators International, Inc., a people performance management and measurement organization, takes over Jan. 1.

In a seasonal whirl of snowmen and candy canes, Best Western is using an online instant-win game to boost brand loyalty and drive online reservations.

(Chief Marketer)— The best loyalty programs thrive on dialogue. Members agree to provide information—through transactions, survey responses and declared preferences—and marketers respond with offers that not only reward customers for sharing, but also prove that the marketers are listening.