Search Results for: loyalty
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CoolSavings Buys Alliance Data’s TMS Business
Online couponing firm CoolSavings Inc has purchased the Targeted Marketing Services (TMS) business of Alliance Data Systems. The purchase includes TMS’
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The Lost Demo
One unseasonably warm evening in September, 24-year-old Tyler W. sat in his Jersey City, NJ, apartment in front of his TV. But the financial analyst wasn’t
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Xtra
1/13 Kraft Foods announced a global reorganization to streamline U.S. and international operations. Former co-CEO Betsy Holden, demoted as president-Kraft
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Agencies
Visa Resizes Olympic Proportions
Visa International is still everywhere consumers want to be even if that’s at home. The long-time Olympics sponsor tweaked its sweepstakes strategy for
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New Kids on the Blog
Fundraisers have had a tough job in recent years as both personal and corporate giving has tanked, along with the rest of the economy. Grants to foundations
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Agencies
99 and 44/100% Art
It’s a scientific fact that our olfactory sense is the most profound memory trigger that we possess. It certainly is for me; Coppertone smells like summer,
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Agencies
How to Lose a Decades-Old Customer
It was such a nice gesture. Time magazine offered to send a friend a free year’s subscription with my renewal sub. As I had grown up reading Time, I had
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Agencies
Reichheld RECONSIDERS
Imagine waking up midway through your career and realizing that all the prognostication, research and theorizing you had done was inconsequential. This
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Schwan’s Launches Loyalty Program
The Schwan Food Company, Marshall, MN, begins its first long-term, loyalty-based program with the Home & Gifts Store. Through the store, customers can
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Best Western Names Senior VP-Marketing
Best Western International has promoted David Kong to senior VP-marketing and development. Kong joined the company in 2001 and was previously with KPMG